Ricardo Aceves

Cycling Apparel

Franco Bicycles

Cycling Apparel

A collection of cycling apparel inspired by California Summer days and nights for Franco Bicycles and created to celebrate Franco Bicycle's California roots.

Design

Photography

Art Direction

Design | Photography | Art Direction

Image of a computer and keyboard on a desk
Image of people at a desk with their computers
Image of people at a desk with their computers
Image of people at a desk with their computers

California
Lifestyle

If you've ever ridden your bike on PCH during the summer, you know that the beautiful views will make you slow down and sometimes stop to take it all in. That was the idea behind shooting this collection – a casual Southern California coastal ride and a quick pause to appreciate all the details.

Image of people working at their computers in an office
Image of people working at their computers in an office
Image of hand drawn wireframes
Image of hand drawn wireframes
Image of someone sketching logos
Image of someone sketching logos
Image of a man wearing a beanie from behind
Image of a man wearing a beanie from behind
Image of an iPhone lying on a table
Image of an iPhone lying on a table

Ricardo Aceves | Portfolio

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