I led the 2019 brand refresh of Zwift Academy and worked alongside the lead copywriter to storyboard and pitch the announcement video to internal stakeholders.
Finding the Next
Pro Cyclist
Zwift Academy is a global training program and a competition to find the next pro cyclist. In 2019, the Academy opened its doors to the Running and Tri community. I lead the branding refresh and developed a new ‘Z’ logo, adding a sense of activation and elevation to the next level. The concept was brought to life across web, graphic, and motion applications.
Additional
Assets
In addition to the launch video, I collaborated with a talented in-house motion designer to bring the Zwift Academy logo to life. Some other items for this campaign included merchandise, social media pieces, and email designs.
The Team
Copywriter: Aaron Small
Motion: Kim Huynh
Video: Mind Spark