Ricardo Aceves

Zwift Yorkshire

Case Study

Zwift Yorkshire

This event required the creation of assets for both in-game and to support the pop-up at Cold Bath Brewing Co. in Yorkshire. The UCI Road Cycling World Championships is an event that every cycling fan looks forward to, and Zwift was able to host the race virtually while also having a physical presence at Yorkshire.

Design

Brand Identity

Design | Brand Identity

Image of an iPhone lying on a table

The White Rose
of York

Creating virtual championship courses has been a part of Zwift's strategy to attract more pro cyclists. In 2019, Yorkshire hosted the UCI World Championships both virtually and in real life, requiring a distinct look and feel to support our on-site events. The White Rose of York served as inspiration for the logo that made its appearance online, in-store, and on merchandise.

Clock on the wall
Clock on the wall

Production technology in detail

In addition to the branding of Zwift in Yorkshire, I designed musette bags, enamel pins, stickers, OOH ads, and other assets that supported the ground team at Yorkshire.

Image of bed sheets
Image of bed sheets
Image of a side table with lamp
Image of a side table with lamp
Image of an unmade bed
Image of an unmade bed
Image of a bed with a cup of coffee sitting on it
Image of a bed with a cup of coffee sitting on it
Image of coffee being poured into a glass
Image of coffee being poured into a glass

Ricardo Aceves | Portfolio

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