Ricardo Aceves

Los Angeles, CA

Design & Art Direction

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Resume

About

About

Selected work

2017 - Present Day

Hi. I'm a Designer & Art Director based in Los Angeles. I focus on developing brand identities and creating memorable moments for startups and emerging brands.

Hi. I'm a Designer & Art Director based in Los Angeles. I focus on developing brand identities and creating memorable moments for startups and emerging brands.

Hi. I'm a Designer & Art Director based in Los Angeles. I focus on developing brand identities and creating memorable moments for startups and emerging brands.

Watopia Run Crew

When some of my work friends decided to run a 340-mile relay race, they passed the baton to us for help. I served as creative lead on the project.

Branding

Design

Branding | Design

Image of posters for Watopia Run Crew
Image of posters for Watopia Run Crew
Zwift Hardware

Worked alongside our creative director to design the branding system for Zwift’s first bike hardware debut. I led everything from packaging to instruction manuals and CMF exploration.

Art Direction

Branding

Packaging

Design

Art Direction | Branding | Packaging | Design

Image of coffee being poured into a glass
Image of coffee being poured into a glass
Zwift Academy

Zwift Academy is a global training program and a competition to find the next pro cyclist. In 2019, the Academy opened its doors to the Running and Tri community.

Art Direction

Brand Refresh

Design

Art Direction | Brand Refresh | Design


Image of an iPhone lying on a table
Image of an iPhone lying on a table
Projects Continued

B/R Sports on MAX

Design

Zwift Yorkshire

Branding, Design, Direction

Podium Speed Shop

Branding, Design, Direction

Desert Daze Mix

Self-Initiated

Cycling Apparel

Branding, Design, Direction

Zwift Fuego Flats postcards
Zwift Fuego Flats postcards
Zwift Fuego Flats postcards

Zwift Fuego Flats

Branding, Design, Direction

Kind Words

  • Joe Hewison

    Design Director, Zwift

    I had the pleasure of working with Ricardo as a graphic designer and creative leader for over 5 years. Ricardo is not only a fantastic visual designer, he is well-versed in design across numerous industries and disciplines. Always calm, collected, and focused on next steps during reviews it is easy to rely on him to iterate productively and bring vibrant new ideas every project. Read More

  • Lauren Riddoch

    Creative Director, Huge Inc.

    I wholeheartedly recommend Ricardo for his outstanding creative and design prowess. Not only is he reliable and proactive, but his meticulous attention to detail and high calibre creative is unwavering, even under tight deadlines. Ricardo's approach to every project, coupled with his ability to articulate his ideas thoughtfully as a presenter, makes him an invaluable talent. Read More

  • Hector Rodriguez

    Co-Founder, Franco Bicycles

    I worked alongside Ricardo for over 5 years at Franco Bikes, where he was instrumental in curating every facet of the brand. His versatility as a designer is top tier. At Franco Bikes he worked on product graphics, brand books, brand design language, apparel, retail showroom design, web design and every other brand touchpoint. Read More

  • Lloyd Murphy

    Group Creative Director, Zwift

    I highly recommend Ricardo as an exceptional lead graphic designer who consistently demonstrates the ability to create highly aesthetic and conceptual solutions to all visual problems. He is adept at maintaining brand consistency while at the same time evolving visual language. Ricardo’s talent lies in his unique tangential process where he approaches via an often surprising, yet highly relevant angle. Read More

  • Joe Hewison

    Design Director, Zwift

    I had the pleasure of working with Ricardo as a graphic designer and creative leader for over 5 years. Ricardo is not only a fantastic visual designer, he is well-versed in design across numerous industries and disciplines. Always calm, collected, and focused on next steps during reviews it is easy to rely on him to iterate productively and bring vibrant new ideas every project. Read More

  • Lauren Riddoch

    Creative Director, Huge Inc.

    I wholeheartedly recommend Ricardo for his outstanding creative and design prowess. Not only is he reliable and proactive, but his meticulous attention to detail and high calibre creative is unwavering, even under tight deadlines. Ricardo's approach to every project, coupled with his ability to articulate his ideas thoughtfully as a presenter, makes him an invaluable talent. Read More

  • Hector Rodriguez

    Co-Founder, Franco Bicycles

    I worked alongside Ricardo for over 5 years at Franco Bikes, where he was instrumental in curating every facet of the brand. His versatility as a designer is top tier. At Franco Bikes he worked on product graphics, brand books, brand design language, apparel, retail showroom design, web design and every other brand touchpoint. Read More

  • Lloyd Murphy

    Group Creative Director, Zwift

    I highly recommend Ricardo as an exceptional lead graphic designer who consistently demonstrates the ability to create highly aesthetic and conceptual solutions to all visual problems. He is adept at maintaining brand consistency while at the same time evolving visual language. Ricardo’s talent lies in his unique tangential process where he approaches via an often surprising, yet highly relevant angle. Read More

Ricardo Aceves | Portfolio

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